At the beginning of 2001, Hong Kong movie In the Mood for Love was played in many countries domestic and abroad. The actress in the movie changed cheong- sams of different 
colors and styles (more than 20) under tile dark lights. Audiences were amazed by the classical charm of the oriental beauty. The actress looked beautiful, elegant and sentimental with cheong sams. People for the first time found that Chinese traditional dresses had a kind of special charm. Due to the magic of tile movie, the cheong-sam once again was the rage.
Nobody would expect that APEC conference held in China - a very influential political activity, created another round of Chinese dress fashion. In autumn 2001 in Shanghai, the whole world was stirred when leaders from all countries who put on Chinese blue, red or green satin jackets appeared in the public. International media published the photos of the leaders wearing Chinese dresses and wrote articles with comments. The charm of Chinese "button in the middle" style jacket coupling with the huge effect created by Bush and Putin made a very successful advertisement for the Chinese costume. Some customers asked the shop assistant to give them a 'Putin' style Chinese jacket. Another background behind this trend is the more and more important influence that China has on the world stage. The 
Chinese dress rage also signifies the constantly increased confidence and cohesion of the Chinese nation.
What happened in the 20th century has proved that this century is till now the most fashionable century with high amount of clothes, accessories and cosmetics being sold. The development of the increasingly powerful media makes more and more people to come close, to appreciate clothes and to enjoy the beauty of the fashionable garments. Fashionable garments have become a kind of life style that people understand and love to invest.
