
It was from 1990s that many oversea famous brand costumes one after another aimed at Chinese consumer market and opened the monopolization stores in big cities such as Beijing, Shanghai, Shenzhen and Guangzhou. Domestic Chinese brand clothes and fashion models gradually attracted people's interests. Along with the first fashion magazine
that used foreign copyrights coming into being in China in 1988, more and more newspaper, magazines, radio stations, television stations and networks entered tile fashion promotion field. World latest fashion information could be introduced to China very quickly. The trend of garments in fashion, hairstyles and make-up styles from France, Italy, U.K and South Korea directly influence tile trend in China. Life styles and dressing styles represented by "fashion" are accepted and went after by more and more Chinese.
In those years at the turn of century, fashion in China kept close pace
with tile world fashion. Following the international dressing fashion, dressing style tended to be more formal, especially white-collar women who paid particular attention to the charm of being a professional woman. They tried to wear formal and decent dresses. People no longer favored the so-called "original wildness," such as no edging for the straw hats or tearing thread off the trousers. The trend of exposing certain part of skin was restrained among people of some classes and in some occasions. Though mini skirts were still popular, many young girls started to favor ankle-long long skirts to show the female elegance.

Of course, some adolescent young boys and girls who advocated the anti-tradition consciousness of the western society considered the weird as fashionable on purpose, for example, imitating the hairstyle of The Last of the Mohicans to shave head on two sides and leave the middle section and dye hair. Some wore "punk dress" - another kind of decadent style youth dress in western society after hippies. They glued the hair into animal horn shape using hair gel and embroidered skeleton pattern on black leather jackets; or intentionally tore or burned holes on the clothes. These were not dominant in China fashion scene. But very interesting fact was that "opening a window" in an artistic way on clothes became popular at the turn of spring and summer in 1998. Holes could be dug in every part of the clothes and the edge of holes was dealt with carefully. As this style of clothes was
different from the "transparent dress" made by translucent materials, it was called the "perspective dress." And then a kind of dress full of mesh appeared, which was synchronous with the "fishnet' dress in the Paris fashion stage.
In those several years, a "swimming suit trend" emerged in streets and lanes in China. Of course, the swimming suit here didn't mean the swimming suit for the water sport sold in the shop, but a kind of daily dress. It got this name because the suit was as short, small and sexy as the swimming suit. Imagine that a girl wears a tight upper dress that exposes the navel and with thin shoulder straps, a mini short skirt or short pants and a pair of slippers, one will easily think she is beside the beach or swimming pool but not in the streets of the city if not for tile backpack she carries.

