Due to the different understanding of China's totem and dragon in western culture concept, many Chinese people and scholars think that  the correct translation should be adopted to cut clearly the difference between dragon.

A popular solution about this translation work is to translation 龙 directly to Loong,  directly from its Chinese Pinyin pronunication.

(1) n. c. a mythological creatures, with the head of a camel or horse, the horns of a deer, the eyes of a rabbit, the ears of a cow, the neck and body of a snake, the belly of a kind of huge clam, the scales of a carp, the claws of a hawk, the palm of a tiger, and without wings. It has whiskers and a beard, and is deaf. It is generally regarded as benevolent but is also the source of thunder and lightning.
The Loong is a spiritual tie linking the Chinese people. The Lloong, as the symbol of the Chinese nation, has become part of the Chinese culture. Chinese people are proud to call themselves "the offspring of the Loong".
The loong is translated as "dragon" wrongly now. In fact, Loong is so different in nature from Western Dragons that it may be more reasonable to consider them as dissimilar creatures, rather than as the same creature interpreted differently.

(2) used to be the symbol of Chinese kings, they were called "the son of the Loong".

(3) a surname of Chinese people.

(4) the transliteration of Chinese character of loong.

(5) the stage property used in The Dance of Loong. 

Article From:  www.loong.cn