RuiFuxiang is a store that specializes in silk, woolen and cotton cloth, in addition to producing and selling traditional-styled Chinese clothes. A back more than 100 years, Ruifuxiang is renowned for its tradition-styled Chinese clothes and cheongsams, due to the high quality of materials used and e exquisite handiwork of the tailors.
In the production of clothes, six procedures are followed: Designing, tailoring, stitching edges by hand, coiling buttons, sewing on buttons, and fixing the buttons. Every stitch must be fine and neat. The buttons must be 1.5 can (less than 5 cent
imeters) long, and each must be sewn with 18-20 stitches. Ruifuxiang has about 100 varieties of handmade coiling buttons-from ordinary, straight buttons to buttons in the shapes of butterflies, dragonflies, chrysanthemums, plum blossoms and Chinese characters, such as寿(shou, which means longevity and auspiciousness).
Ruifuxiang, for more than 100 years, has been producing cheongsams, which retain a strong national flavor. That is the result of the traditional techniques of edging, inlaying, embedding, embroidering and adorning With its unusual charm
the Ruifuxiang brand of traditional Chinese clothe is attracting a growing number of domestic and overseas customers.
In addition to being fashionable, Ruifuxiang's clothes integrate the cultural and artistic features of traditional clothes. Ruifuxiang's employees are making concerted efforts to promote the store's brand of clothing throughout China-and the world.
