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Color Preference and the Evolution of Life
Input Date:02/21/2007 Read: [Print] [Close]

Red is a legendary color idolized by the Chinese community. As early as forty thousand years ago, the Upper Cave Man spread red mineral powder along side the dead to pray for spiritual eternity and perpetual life. Today, red is still the symbol of life. The red color idol is rooted in the worship of nature, the sun, fire, and human blood which is a symbol of human's own life. At the end of a long night, it is the red sun rising from the east that brings everything back to life. Where there is a red sun, fire and warm blood, there is life. On Chinese New Year, people are like waves of a red ocean. Many are dressed in red, red blouse, red hat, or red all over. Huge red letters of happiness, antithetical couplets and red fire works are everywhere, creating a joyous, festive mood. Red is also the color to dispel evil. Life-threatening ghosts and devils are all scared of red. Therefore, cinnabar and bright red paper became the legend color for Chinese.

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