It was not really know where the wrong - we just want to express the good wish of all workers, promoting the Olympic spirit, and as a small factory, relying on the Olympics should not expect to make any money." Boss recalled an incident in the "incident." He enterprises in the product packaging bags on unauthorized played 'Volunteers wish Beijing Olympic Games a complete success! 'And the words printed on the Olympic "flag" was marked by the business sector this "breach of the Olympic intellectual property protection laws and regulations" ...
The boss on condition of anonymity, but he had not feel aggrieved, may feel that "disgrace." "However, let us have this awareness of intellectual property rights."
Various media reports indicate that similar "incidents" in a number of large and small, many of whom are using the Olympics. "Hitchhike."
Games of the "world" and the powerful "economic effect" on the countless businesses succeed "touching." The International Olympic Committee provides for the use of the Olympic logo for commercial purposes must obtain permission and a license contract. Enterprises can become Olympic sponsors, partners, suppliers and other ways to use the Olympic logo marketing rights. Global 52 enterprises to participate in its four-level sponsorship, some unauthorized enterprises and individuals regardless of the Olympic rules of the market from time to time in tort, even if consumers fall into the trap led to those in real money for the Olympic effort enterprises legitimate interests be jeopardized.
"Since the number of enterprises that plan a 'hidden' Olympic how ingenious marketing strategy, in fact the basic element of creativity to completely evaded the law to protect Olympic intellectual property, which will still be identified as illegal." Beijing Olympic Organizing Committee of the Ministry of Legal Affairs, the Director General Li Yan the military said.
In accordance with the Beijing Olympic market development minister Chen Feng said, "hidden market" three major areas: non-corporate partnership with the Olympic try to establish a false or unauthorized; Non-cooperation partners violating the Olympic image and the protection of the use of Marks legal; non-business partners deliberately or inadvertently interfere with the legitimate Olympic partners conduct market development activities.
Signs of Olympic-related goods, the use of signs sponsorship and other commercial development projects will become a major source of funding the Olympic Games and guarantees. In July 13, 2001 when the successful bid to organize term "unique, high-level" Olympic Games in Beijing as a clear goal in the host city contract is in the commitment "to ensure that the Olympic logo, emblem and mascot of the legal protection." The earlier time (January 17, 2001), the Beijing Olympic Committee, submitted to the International Olympic Committee in the "Bid Report" section of the statement of the Chinese special train on the Olympic logo Protection attitude, saying that "the Chinese government will abide by the" Olympic Charter "and the protection of the International Olympic Committee the provisions of the Olympic logo. "
"The International Olympic Committee for the protection of intellectual property rights very wide scope, is not just graphics, images, text categories, slogans and even some special phrase in the Olympic Games as a symbol of protection." Li Yan Jun said, "This has led to the Chinese tradition, including normal" Trademark Law "," Patent Law, "" Copyright Law "," special signs "of intellectual property legislation, has not completely and fully comply with the requirements of the Olympic intellectual property protection." For example, he said, "Beijing 2008" yes "City + Arabic," according to China's "Trademark Law" provision is not registered, a similar situation more than that, in China on April 1, 2002 introduction of the "Regulations on Protection of the Olympic symbol." "Many laws and regulations are often more general, this" "Regulations on Protection of the management department in the enforcement easier, although it does not give us any special powers." Beijing BOCOG Vice Minister of Legal Affairs Liu Yan said.
Based on "Regulations", Beijing BOCOG launched a series of measures: in the market development of a strong sponsorship category "exclusive" or "common exclusive" principle, as far as possible, prevent the emergence of the same category of products between enterprises have hidden market; Beijing Olympics and the Chinese Olympic Committee, Hong Kong IOC and the Chinese Paralympic Committee jointly market the joint development to avoid competition between different companies have joined the Olympic and Paralympic Games market development plans; not-sponsored enterprises with the Olympic theme of cultural activities or activities associated publicity; the donor ban, the concession operators, sports equipment supply, the Olympic Games venue owners and the associated publicity; prevent the use of Olympic tickets in their marketing efforts, and so on.
Beijing Olympic Games to product manufacturers in the protection of the whole supply chain each one aspect of this, to prevent excess production volume of orders from the products. Generally, an enterprise supply chain more decentralized, more prone to be counterfeit problem.
Many Olympic merchandise adopted the "more advanced" label, which use holograms, watermarks, barcodes, serial numbers and other technology. Hologram labels high production costs, it is learned that they were from China Mint Company responsible for the production, manufacturers will after delivery of goods to the Liberals.
"We continue to strengthen national industry and commerce, copyright, patents, Urban Management, customs and other departments close contact, communication and cooperation, and actively to legitimate use of information through newspapers, websites and other media briefing." Director Li Yan Jun said.
In August, the State Administration for Industry and Commerce and other departments in the field of commodities and trade marks comprehensive inspection of printed use of the Olympic logo to crack down on illegal use of the Olympic logo of the Olympic logo merchandise sales and the illegal printing of the Olympic logo. Next year, in January and April, will continue such actions. Apart from Beijing, Qingdao, Tianjin, Shanghai and other cities outside the Olympic Games in 2008 during the Olympic Torch relay, the torch relay passing through the provinces (autonomous regions and municipalities) and the national key tourist cities will also be focused surveillance.
"This year, we and the Beijing Olympic Games in association with the establishment of a Rapid City Olympic intellectual property protection linkage mechanism." According to the Office of the Beijing Intellectual Property Office Deputy Director Wang Lijun, in these cities, in the event of infringement of intellectual property, the law enforcement agencies in 24 hours within reach and resolve the case. Beijing Copyright Bureau deputy director Wang Fei Ye also said, "We request to the State Copyright Bureau, and the provinces of copyright management department of the establishment of a linkage between all involved in the Olympics, copyright issues, timely information, coordination of the law enforcement forces in the country within the framework of special events are organized the key cities to strengthen copyright enforcement cooperation. "He also disclosed at the moment, a number of online infringement and piracy more information, a special team was being effectively monitor the network video, audio infringement," the system is being built and the process . "
Violations of the Olympic logo, and not least when YOU are involved in the Street, for which Beijing Administration for Industry and Commerce Trademark Office Director Francis said, "regular and Urban Management department of the Joint Treatment Action", which also includes the tourism market and commodities market.
Beijing Administration for Industry and Commerce departments and the Beijing Olympics also initiated the establishment of a common reporting award mechanisms to mobilize the general public, and people involved in the protection of the Olympic logo.
"Olympic intellectual property protection with a double significance." Li Yan Jun, the Olympic symbol itself is a trademark of being a commercial interests; On the other hand, they are still important cultural carrier of the Olympic movement, a symbol of the Olympic spirit. "From the perspective of sports culture, sports, the Olympic movement in China for the continuation and development of the contribution; From the perspective of intellectual property protection should do so as well. "He did not even stay to themselves" room ": Beijing Olympics, the focus of occasions and focus sessions," must 'clean'. "" prevention is our highest goal. "
