Today is the countdown to the 2008 Beijing Olympic Games an anniversary of the day. Just over four months ago, Beijing Olympic 500-day countdown to the occasion 2008 Beijing Olympic medals in the capital began to peek at the museum : With three red satin slide. China's beautiful jade inlay of gold, silver and three bronze medals -- "Happy" I extremely seriously! Such unique, livelier, but the design breakthrough in the atmosphere over the last century Olympic medals in a single traditional materials, rapid attracted the eyes of the world. People can not help but ask, who is this kind of design with the thick Olympic medals? August 5, the reporter had a chance to see the 2008 Beijing Olympic medals creating designer -- Shandong man keng. This time, he carried decorative Paris Higher School of Design Professor Bethuel Safeishi couples come to Weihai, from China and Malaysia, Germany, Singapore and other countries designers, students, the common "creative Weihai, Weihai city's image to explore the theme of "large-scale design of activities aimed at Weihai will push France, to the world. 6, Xiao Yong during peak workload by our reporter an interview. Favorite guitar design intelligence Olympic exile Xiao Yong, in August 5th international Beaches "Sharp COFFEE" room. At that time, he and more than 20 are from all over the world designers and students together, Bethuel Safeishi listen to the couple on the French Riviera city map Weir city image design seminars. Carefully stocktaking, Xiao Yong tall, about 1.85 meters, is a typical Shandong burly men dressed in his striped-sleeved clothes and trousers, sneaking a pair of sneakers ordinary and plain casual attire, he looks all the more comfortable and relaxed. Speaking of art and design on the origins of the road, Xiao Yong said, when his personality is very introverted, unlike other children as hyperactive and things like static. My uncle is fairly well-known calligrapher, in his influence, gradually, Xiao Yong started on the likes of Art and Design. In 1994 while studying in Europe, Xiao Yong started to travel around the world, most of them have left a deep impression to an Lausanne, elegant, sedate the Olympic Museum Lausanne Lake is situated. There, watching the array of different periods of Olympic medals, Xiao Yong suddenly germination of creative design the idea of Olympic medals. Olympic medals, the athletes with tears and sweat of the glorious exploits, how can the medals accurately grasp the spirit of the Olympic Games, deep reflection Olympic philosophy, Xiao Yong often become an issue. The saying goes : "The opportunity is to prepare the people." In 2000, keng honor bid poster contest and the Artistic Director of the judges; on July 13, 2001, after the success of Beijing's Olympic bid, he also participated in the Olympic forum for the design work; in 2003, he participated in the design of the Central Academy of Fine Arts Olympic Research Center; in 2004, he designed the first Olympic Cultural Festival image, has won the Bronze Prize exhibition; from 2005 to 2006, He also participated in the Olympic core graphic design, during which he became acquainted with the Athens, Sydney, Atlanta, Salt Lake City Olympics as the artistic director, through the Olympic visual system design for the multi-faceted exchanges and systematic research, his design for the Olympic Games has become more profound insights. Ingenuity Loving Olympics January 11, 2006. Beijing Organizing Committee launched the Beijing Olympics medal design global collection event. As the medal design professional. Beijing Organizing Committee in the assembly process, also directed the invitation of the Central Academy of Fine Arts. Art Institute of Qinghua University 11 professional bodies. To April 13, 2006, 179 medals effective design of the plaque placed in the Vetting Committee before the judges. Among these, there Xiao Yong designed by the host team the medals. As we all know, in 2004, the International Olympic Committee unified medals after positive designs, the play left the organizing committee will be restricted space in the back of their gold medals. In this confused between what kind of graphics or design can perfectly demonstrate China's ancient civilization? "China and India", "mascots" to a meeting of the world moved, Beijing Olympic medals also will continue to write what the Olympic movement Cadenza movement? Keng memories in the whole creative process, said that jade is not a program wanted to start out. Designed from the outset, all designers mentality among the attributes of medals and the final result is scratching their heads. "As both the presto, what we do in the end, want to create any kind. Members feel it is not very clear. "At that time, the Central Academy of Art Library has become the most common design team members to the local, There, they found a collection of all traditional culture, selected from the valuable elements and the traditional cultural representation clues. Team members on the basis of these clues brainstorming. In public efforts, generating early to mask, silk, the Dunhuang murals and mirrors. representatives of the Great Wall of China and many other elements of more than one hundred sets of ideas program. More than 100 sets of this plan is in fact only as more than 100 "ideas" the remaining is how more than 100 programs from which to extract selected. Keng said that this is from complex to simple, from the wide-intensive process, and to bring the idea to unite together, It was also during this process, the concept of jade gradually clear. Keng sighs : "This medal in the design process. also test our grasp spirit of the Olympic Games and the Chinese cultural essence of the process. we not only in the past for the Olympic Games , but Beijing Olympics but also to re-understanding. from the conception of creativity is not a simple yes or no decision, we seek to use design to express the concept of 'glory and dream, faster, higher and stronger' in the Olympic spirit, the pictorial language used to express the 'Green Olympics, High-tech Olympics, People's Olympics' Beijing Olympic connotation. of course, the most difficult design medals or late stage, as the details of the late perfection is a very complex process, Therefore, this particular stage consuming energy. Sometimes the details of a perfect, we will of soul-searching days, or even 10 days, kind of physical and mental on the pay is unimaginable. "When creating the final design plan by the International Olympic Committee - after Xiao Yong said : "Initially, we also submitted a number of design options in the design process, we go all out, each of the programs are so perfect for leave no regrets. it should be said that the successful bidder will be welcomed by all. 'Wings standing of the Greek goddess of victory in Greek Panathinaikos and Cashier gladiators', 'Ancient Chinese Dragon Specialties modeling of Flowers',' the energetic and China and India ', 'Traditional Chinese jade dragons profile Po-huang', when these elements may seem simple to perfect a set in the medals, Do not you think it is such a beautiful glossy 'art'? "Xiao Yong said with a smile. hope in the 2008 Olympic Games, all athletes can dislike "Binding jade" winners can receive the medal to the rest of the world. City Weihai creative passion "Weihai to how you left the impression? Weihai cultural creative industry development space availability ? "In the face of a reporter's question, Xiao Yong eloquent. Keng finger is not far from the sea, said : "I like Weihai, because this is the most blue sea and clean soft beach. Here, I can find a calm mind, seem to need only sit on the beach watching the sea, all troubles will disappear. as designers, this need is a quiet place. This is our first election in Beijing outside the city. together with other countries on an urban designer with creative issues. of course, this subject with tourism-related Weihai, through designer tourism products, tourism image, Weihai city will have a new image to improve. "he said. international and the Weihai similar to the coastal city like Venice, like Cannes, although perhaps not the size of city of Weihai, but in the international arena is very famous, attracting a number of overseas tourists to where consumption. He believes that a city with the image of cities, urban environment and other factors are inseparable. City will sell out that the creative industries is a good choice. Some said that in Weihai can be difficult to find some representatives of local characteristics of the things because a lot of things in other cities can also store to buy, so hard to let more people understand Weihai. Weihai must come up with their own special products. As Weihai cultural creative industries, in his view is much room for development, but need a professional to guide people. Currently, Xiao Yong is working in Weihai offer a creative studio, and the United States more designers to Weihai subjects, Weihai creative industries to contribute. Related Links Xiao Yong, the Central Academy of Art College of Design, Professor seventh studio Graduate instructors, 2008 Beijing Olympic medals creating designer. Born in 1970, native of Qingdao, Shandong Province, Shandong studied extensively on the subject of technology, the study from 1991 to 1995 in Europe, Helsinki, Finland, was the University of Art and Design graphic design master of arts degree, the French designer Union members, China Industrial Design Association, the Chinese Academy of Visual Arts Design Research, Shandong College of Arts and Crafts. Tianjin Academy of Fine Arts, Shandong University, Sichuan University, the University of Inner Mongolia, Hubei School of Economics, visiting professor at the University of Hubei. Dozens of published papers and publication of more than 100 time All important international exhibition and magazine design and design Yearbook, works include the National Gallery of many countries to design museum collections. The compilation "Finnish Design", "Logo Design", "1998 International Trademark Festival entries", "Graphics men and women."
