Beijing Olympics construction of the symbolic one -- the National Swimming Center chic "Water Cube" impressive image, it therefore has a great market value. Reporters learned yesterday that the "Water Cube" landlords rather market vision of the Beijing State-owned assets management company, has received national and Trademark Office awarded the "Water Cube" series of gift books and successfully obtained the exclusive right to use the trademark. "People may soon see the 'water cube' card holder, 'Water Cube' metal vases, 'Water Cube' items such as a glass of water." City Guozigongci the official disclosed.
"Urban is Guozigongci 2004 to the State Trademark Office to apply for registration 'water cube' trademark, not long ago just permission." The responsible person said, after many of the Olympic host cities of the Olympic Games, the signature building registered as a trademark. As "Water Cube" landlords, city Guozigongci not only make it completed, and operating well, it's social and economic benefits to the maximum.
Guozigongci produce from the city's certificate of registration, the "Water Cube" is a trademark series, including Chinese characters (Figure ①), the positive three-dimensional graphics (Figure ②), the chemical formula of (Figure ③), planar graph (Figure ④) and the word (Figure ⑤), a total of five element. "The use of the trademark is now" State Trademark Law "provisions of the six categories of goods, including metal medallions, metal commemorative plate, metal works, metal buildings, metal containers and other packaging products." The responsible person said, the city has to Guozigongci State Trademark Bureau for the nine categories on the use of "Water Cube" trademark, the next eight other types of commodities will continue to license issued.
It is learned that as early as 2004 the Urban Guozigongci "Water Cube" trademark applications for registration, it has been found in other domestic enterprises to apply for registering the trademark. " 'Water Cube' series of marks obtained the exclusive right to the protection of intellectual property rights is an important step to upgrade the National Swimming Center's brand image, the development of the Olympic economy play a security role." City Guozigongci the Ministry of Legal Affairs, said the State Trademark Office awarded the company " water Cube "series of gift books, while others have rejected the company's application for registering the future without allowing the use of the city Guozigongci" Water Cube "it is written or pictorial infringement," if serious violations, we will take action. "
The reporter has learned that in addition to the "Water Cube", the Beijing Olympic venues in another landmark building -- shape resembles the "nest" at the national stadium has also been the National Stadium limited liability company to the State Trademark Office to apply for a registered trademark and is expected to soon be approved.
